Contribution to Society
Gajanan was the 1st in its kind to market non basmati rice in brand and as a retail product. Its pioneer technology adaptation, for process of non basmati rice in India, encouraged exporters to export non basmati products too.
Quality awareness was created in the market. This created tremendous change in the technology for processing paddy, which is not only benefiting consumers as they are getting better quality product at the same price but also to manufactures, because exporters are also concentrating on Non Basmati rice for export.